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Small Business Saturday

by: OBO: Office of Business Opportunities

Champion small businesses nationwide and #ShopSmall on Saturday, November 30, 2024.

Now more than ever, small businesses need our support. Please join SBA and organizations across the country as they celebrate small business contributions to their communities by shopping at a small business on November 30, Small Business Saturday.

Small Business Saturday was founded by American Express in 2010 and officially cosponsored by SBA since 2011. It is an important part of small businesses’ busiest shopping season.


  • In 2023, the reported projected spending in the U.S. from those who shopped at small businesses on Small Business Saturday was around $17 billion(Link is external).

  • Since 2010, the total reported U.S. spending at small businesses during the annual Small Business Saturday is an estimated $201 billion(Link is external).


Join the highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express in kicking off the 2024 holiday season. Support our nation’s more than 34 million independent businesses this Small Business Saturday and all holiday season long.





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