BLACK BUYING POWER

African American Buying Power Rankings By State

African Americans in South Carolina saw their buying power (disposable income after taxes) increase by $3 billion (10.9 %) since 2010 and ranks #6 among states in the U.S. and Washington, DC.

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African American Consumption

According to the Selig Center for Economic Growth (Terry College of Business, University of Georgia), nationally African Americans spent more on the following:

  • Electronics

  • Utilities

  • Groceries

  • Footwear

They also spent less on the following:

  • New Cars

  • Alcohol

  • Health Care

  • Entertainment

  • Pensions

The Selig Center also reports that nationally, African Americans buying power reached $1 Trillion dollars in 2013 and will grow to $1.3 Trillion in 2018!

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